Day 1

11:30 – 12:30h  Get together & joint lunch

12:30 – 12:35h  Intro Video

12:35 – 12:45h  Welcome by Ralph Büchi, President International Axel Springer SE

12:45 – 13.00h  Introduction by Mark Dekan, CEO RASM AG 


I. It’s all about content!

13:00 – 13:40h
Intro by P. Röthlisberger, EiC “Blick am Abend”
Some of us are digital natives, some of us have their roots in traditional publishing. From a journalistic perspective: what are the success factors to digitize our brands? Journalism will always stay at the core of our business. So how to monetize our digital content? Budgets are getting tougher and tougher. How to widen our content pool? How to maintain high quality?

13:40 – 14:15h
Fakt 2.0 – “going digital”
Robert Feluś, EiC Fakt

14:15 – 14:45h
Print and paid content at Newsweek: how to orchestrate different content activities?
Marta Ogórkiewicz, Product Manager Newsweek Polska / Dariusz Zieliński, Managing Director Newsweek Polska

14:45 – 15:15h  Coffee Break

15:15 – 15:45h
Let’s show off a bit: success cases in digital publishing!

EiCs of RAS present a 5min showcase each
Robert Feluś – FAKT / Marko Stjepanovic – BLIC /Balázs Kolossváry – BLIKK /Júlia Kováčová – NOVY CAS

15:45 – 16:30h
Axel Springer’s investment in the real-time policy news service POLITICO.
Darianna Gessner, Executive director of sales at Politico in Europe

16:30 – 17:00h
Journalism in times of tough budgets: how to guarantee quality in online media
Intro Marzena Suchan, EiC of News Department about Onet’s authors program.

17:00 – 17:30h  Coffee Break

17:30 – 18:00h
Inspirational note on “Millennial Publishing”
Carlos Watson, CEO and Co-Founder of Ozy

18:00 – 18:20h
Be smart, be special, be video!
Intro Sabina Lipska, Chief Video Officer Poland

18:20 – 18:55h
Autobild and video
Video is a “must have” in a world of modern digital publishing. Publishers compete online with TV broadcasters. How to do it?
Burkhard Knopke, EiC AutoBild

18:55 – 19:20h
Content & advertisment? – MIP native advertisment presentation. Case studies.
Beata Tarnowska, Head of native advertising Media Impact Polska

19:30h Departure to Restaurant

20:00h Dinner


Day 2:

II. A look into the future

09:00 – 09:30h
NOIZZ – the new voice of millennials.
Intro by Jovan Protic, Group Publishing Director and COO Group Poland
Anna Pietka, Business Owner of Noizz

III. Let’s go mobile, let’s go wearable?

09:30 – 10:30h
How mobile devices are changing media consumption
Mobile first was for years a digital mantra, but without really business meaning. Now, we are facing the second wave of digital revolution. Mobile is everywhere. Users read, play, watch content on mobile devices. Are we ready? Are we able to monetise traffic and users the way we monetise in www?
Ross Sleight, Chief Stragety Officer of Somo

10:30 – 11:00h Coffee break

IV. Ups and downs of Editorial-IT cooperation

11:00 – 11:30h
How to understand an engineer?  /  Those editors are crazy!

Pawel Jurek, Business Owner of Onet Homepage  /  Jaroslaw Walaszek, IT Development Director and Board Member of DreamLab

11:30 – 12:00h
BIG DATA as a key of business success.

Marek Kowal, Group Data Officer / Pawel Leżanski, CTO Grupa and Ringier Axel Springer Polska

 12:00 – 13:00h Lunch


V. What is the impact social media have on our media?

13:00 – 13:15h  Intro by Marko Stjepanovic (success stories Blic), EiC Blic

13:15 – 14:00h
The publishing ecosystem. Social at
Julian Reichelt, EiC

14:00 – 14:45h
New forms of collaboration with internet giants. Example instant articles on Facebook. Approach and potential for us as publishers.
Julian Reichelt
followed by joint discussion

14:45 – 15:00h Coffee break


VI. Connecting the unconnected – the internet of everything

15:00 – 16:00h
How the “internet of everything” will change the user behaviour and media landscape.
Mobile and TV are easy to understand as devices linked with the internet. We know how to produce quality content and provide cutting edge products to our users. But what is the potential of the internet of everything for us as media companies? What about our refrigerator? Car? Blender? Smart watch? All of them will one day be interconnected and will play a role for digital publishing and advertising in the future.
Dr. Bernd Heinrichs, Managing Director IoE EMEAR Cisco Systems

16:00 – 16:30h
Wrap up

Mark Dekan, CEO Ringier Axel Springer Media AG

16:30 – 17:30h
Joint Cocktail & end of conference

17:30h Departure of airport shuttle